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Facebook Marketing: An Hour a Day |  | Authors: Chris Treadaway, Mari Smith
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $17.13
as of 9/4/2010 17:51 CDT details
You Save: $12.86 (43%)
New (35) Used (12) from $17.13
Seller: indoobestsellers
Rating:  11 reviews
Sales Rank: 3513
Media: Paperback
Edition: Original
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 7.3 x 0.8
ISBN: 0470569646
Dewey Decimal Number: 658.872
EAN: 9780470569641
ASIN: 0470569646
Publication Date: May 3, 2010
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470569641 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. - Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
- Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
- Shows how to execute your strategy while incorporating all of Facebook's relevant features
- Addresses Facebook's pay-per-click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
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| Customer Reviews:
Showing reviews 1-5 of 11
 Indespensible Resource Plus Get More Resources Online May 3, 2010
Ark Lady (Diana L Guerrero) (Big Bear, California)
14 out of 14 found this review helpful
Any user of Facebook needs this book. If you are a small business owner or active online promoting your brand it really helps to have a guide and a shortcut to being effective online.
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!
Better Than Many $500 Courses I've Bought May 7, 2010
William T. Harrison (Broomall PA USA)
9 out of 9 found this review helpful
I heard one of the authors give an awesome presentation at a conference last year, so I was eagerly awaiting this book. Fortunately it didn't disappoint! Lots of great specific, actionable how-to instructions -- just what I need to get my Facebook marketing going. In fact, the book is better than many courses I've bought from other marketing experts for $500+ (and some of those were pretty good too). Highly recommended.
A guided tour to Facebook mastery May 4, 2010
John Jantsch (Kansas City, MO United States)
7 out of 7 found this review helpful
Facebook is so hot right now that businesses are jumping in without a plan or clue. This book is the kind of tool you need to dig in and create a strategy and master the technical stuff that can create so much frustration for the business owner already strapped for time.
The book will also help marketers demonstrate to CEOs and department heads reluctant to explore Facebook and other social media platforms how to treat Facebook as in integrated part of the marketing whole.
John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself
Facebook Marketing: An Hour A Day! May 3, 2010
Vicki Elam (So. Oregon USA)
6 out of 6 found this review helpful
I was so excited to purchase this book and its been an amazing read! For anyone on Facebook or in business, this is a must have book! I've been in social media for 13 years and I've learned a lot from Mari Smith. She is an amazing social media Guru and I have her to thank for my successful Virtual Assistant business. You both ROCK!!
Vicki Elam
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Great blueprint for marketing on Facebook May 18, 2010
Ed Kaim
4 out of 4 found this review helpful
This book goes far beyond the high-level tips & tricks for using Facebook to market your offerings. The authors have actually set up a detailed blueprint for the activities so that even the most novice Facebook user can take advantage of the whole platform by following their clearly defined steps. Most steps take under an hour to complete, so the investment is minimal and they show you how to start measuring the return within the first few weeks. Even better, the book doesn't assume you have any marketing experience, so everything is spelled out so that anyone can follow the steps.
Another thing I liked a lot about this book was that it follows proven marketing practices. While marketing on Facebook is a somewhat unique experience, any seasoned professional will recognize that the focus on planning, execution, and measuring results aligns with other efforts, whether they're online, print, or other forms of customer outreach. If your company already has a formal marketing process, these tactics will fit right in. If they don't, this can fill in nicely.
The book title says it all when it comes to who this book is intended for. If you're a casual Facebook user or a developer looking for Facebook programming guidance, this book is not for you. However, if you work for a company that wants to take advantage of Facebook to grow its customer base and/or satisfaction, this book is for you.
Showing reviews 1-5 of 11
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