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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) |  | Authors: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
Publisher: O'Reilly Media
Category: Book
List Price: $44.99
Buy New: $34.93
as of 9/4/2010 18:08 CDT details
You Save: $10.06 (22%)
New (26) Used (11) from $32.74
Seller: pbshop
Rating:  17 reviews
Sales Rank: 36400
Media: Paperback
Edition: 1
Pages: 608
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.1 x 7 x 1.4
ISBN: 0596518862
Dewey Decimal Number: 025
EAN: 9780596518868
ASIN: 0596518862
Publication Date: October 21, 2009
Availability: Usually ships in 1-2 business days
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Product Description
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what's necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
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| Customer Reviews:
Showing reviews 1-5 of 17
 SEO in Depth January 24, 2010
George
2 out of 2 found this review helpful
The Art of SEO is a good solid book full of valuable information about search engine optimization. This is not a beginner's book to SEO, it assumes basic knowledge. It is not on the other hand heavily technical. It does not give a formula for setting up a website to maximize its SEO potential. Websites are unique and require different strategies to maximize their SEO.
The book does give tons of examples and techniques used in various ways that would increase the ranking within search engines. It also discusses, and gives examples of so-called tricks that have been used in the past to increase rankings. It does points out the danger of using such tricks in the present environment.
There is plenty of information for the web developers and webmasters to consider when developing for a site. Such as the drawbacks of using Flash or Silverlight in regards to SEO. The importance of naming conventions for such things as images. The book discusses site hierarchy as it applies to search engine optimization. Linking, the dos and don'ts. What works, what works best.
The book is an easy read, and although it requires some technical knowledge, almost anyone with a basic level of understand should have no problem. If someone wants to be a SEO expert, they might feel the need to read this book will are cover to cover. For others it would make a good reference book or something to be skimmed through picking out the information that may apply to the work they're doing.
Just Perfect for the Professional or Quasi-Professional SEO June 13, 2010
James Magary (Boston, MA)
1 out of 1 found this review helpful
The Art of SEO is exactly what I was hoping it would be... a dense, detailed exploration of the basics and best practices of SEO. As many starting SEOs know, there is lots of free information all over the web about various tactics, but the lack of a single comprehensive source to look something up in makes it occasionally frustrating trying to find the best tactic or to find a simple explanation of an SEO concept. That's why I wanted to buy a nice, thick book on the subject, in hopes that its authors and editors will have organized a comprehensive source to serve as both a learning tool and occasional reference guide, including a little bit of enlightening info about almost everything you can think of in the practice of SEO. This book accomplishes that, giving you advice that can be trusted, so you don't have to take the risk that a piece of info on some forum post is going to give you the right direction.
I bought this one because Rand Fishkin was involved as one of the authors... his video presentations and blog posts on SEOMoz, along with the rest of that site's contributers, already represent the most central and credible source of good SEO info on the web. The book follows suit in presenting clear explanations, and solid tactical advice on hundreds of areas, with just enough detail to help you talk like an expert, without bogging you down in trivia or tech-ese. A complete beginner might want to start with a more introductory text, or just stick to the web for awhile with the free stuff, as this book does presume a certain degree of knowledge. But if you know a little SEO and are web-savvy, this book will become your right-hand SEO guide.
One complaint that must be noted... the book's index is not nearly as complete as it should be - many terms that I just want to jump to and read about are not in the index. There is some amusing irony in the fact that a book about search is... uh... hard to search in. The Table of Contents makes up for this a bit, as it's relatively easy to scan that section and figure out where you need to go, but it would be better to have a more comprehensive index, because this is not a book you'd be likely to read cover to cover...it's more likely to be used again and again as ideas develop and questions arise. Maybe they will take care of that in subsequent editions, which will surely be necessary for a book covering a field that is constantly changing.
The Art of SEO is a thick, small-font reference guide covering everything that a quasi-professional or even current expert would want to have at hand, and the charts, tables, and resources are extensive and helpful. I don't expect the need to buy another book on SEO anytime soon, as this one gives me much to chew on.
This book change our company December 27, 2009
L. Rojas (Miami, FL USA)
2 out of 3 found this review helpful
Interesting book, good for training, good for research, for some here a bit technical but it structure make read easy for newbies as well as seasoned SEOs. If you are starting a new business on the internet, this is a most.
We start a company in the Miami area a couple of months ago, and with the help of this book we are improving our SEO to a higher level.
Excellent book December 12, 2009
J. Micah Wood (Snellville, GA)
This book is an excellent guide for anyone new to SEO or for a seasoned expert. It is very thorough, and while the field is constantly changing, this book does a great job of explaining the research methods and different strategies without completely focusing on details.
A 'must' for any serious computer collection catering to programmers January 11, 2010
Midwest Book Review (Oregon, WI USA)
Also key to any programming collection is THE ART OF SEO: MASTERING SEARCH ENGINE OPTIMIZATION by Eric Enge, et.al. It covers search engine marketing and clearly explains SEO basics, from exploring its underlying theory and understanding how search engines work to learning how to build a SEO team and manage SEO projects. An outstandingly well-detailed survey, this is a 'must' for any serious computer collection catering to programmers.
Showing reviews 1-5 of 17
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